About Us
Our history
Fanweave has been designed to solve the greatest digital marketing challenge: reaching, validating, and attributing value to people’s social networks, and harnessing the power of their personal recommendations. The inspiration behind Fanweave came from Martin Heath, a music industry veteran with 30 years’ experience.
Martin harnessed the influence of people-powered data networks long before the emergence of social media. Wanting to understand the success of future record releases, he used a network of record stores and DJs (reporting into a panel) to understand the hit potential of an artist or single. From this invaluable insight, Martin was able to predict multiple top 40 hits and break the careers of numerous artists via his labels, Rhythm King Records and Lizard King Records .
NSU now rebranded Fanweave designed and built the Fanweave platform to replicate this insight for today’s social media-driven world. Fanweave enables SME’s to channel campaigns via their consumer’s own networks distributed via social media. Powerful and unique data is collated as a result.
Over the last 24 months, the business has partnered with Global Venue Services to support our development and growth of the platform Together, we’re proud to launch Fanweave: a campaign creation SaaS tool. A digital marketing platform that gives you unprecedented visibility and access to your consumers and their networks.
Fanweave provides a new and unique “consumer-to-consumer” marketing channel, where SME’s can mobilise, thank and reward their top consumers for their support. Our senior management team consists of several industry veterans from music, sport, broadcast, social media, design, and finance, along with our development team of senior developers and mobile application specialists.
Our purpose
Why do we exist?
To help SME’s build, grow and connect with their consumers.
Our mission
What are we here to do?
Power word of mouth & capture first-party data through reward led campaigns. Our cookieless SaaS tool tracks communication and captures valuable data and insights to grow your business.
Our vision
What future do we want to help create?
A future where more SME’s are able to reach and reward more consumers – regardless of their size, current following, or budget.
Our values
How do we conduct ourselves?
Fair data collection and sharing policies that give consumers the rights to their own information.
Creative, transparent approaches for engaging with previously unreached or undervalued customers.
Equal access to our platform – we offer variable rates, based on business size and nature of work.
We aim to offer a reliable SaaS tool to the masses, empowering everyone – regardless of their technical proficiency.
Finding the easiest and most effective way to increase and reward consumers.
