ALL ABOUT META TAGS
What are meta tags?
Meta tags are snippets of text that exist only in HTML in a web pages’ source code. They do not appear on a web page, but rather they are small content descriptors that tell search engines what a web page is all about. They help optimise web-hosted content that people share to social media via desktop, mobile web, and mobile app. The “meta” stands for “metadata” – essentially they are data about data!
General
Description Date
The date your campaign was created.
Description
One line description of your campaign (for Fanweave’s purposes only).
Keywords
Keywords should be added as a string of words with spaces in between, not commas. (E.g. shopping women heels shoes). This helps each social media platform to target audiences with those interests.
fb:app_id
In order to use Facebook Insights you must add the app ID to your page. Insights lets you view analytics for traffic to your site from Facebook. Find the app ID in your App Dashboard.
og:locale
The locale of the resource. Defaults to en_US. You can also use og:locale:alternate if you have other available language translations available.
og:url
The undecorated URL for your page (without session variables, user identifying parameters, or counters. Likes and Shares will aggregate at this URL.
For example, mobile domain URLs should point to the desktop version of the URL as the canonical URL to aggregate Likes and Shares across different versions of the page.
og:title
The title of your campaign without any branding such as your site name.
og:image
The URL of the image that appears when someone shares the content to Facebook. Check check out Meta’s best practices guide to learn how to specify a high quality preview image.
og:description
A brief description of the content, usually between 2 and 4 sentences. This will be displayed below the title of the post on Facebook.
og:site_name
A human-readable name for your site, e.g. “Fanweave” or “IMDB”.
og:type
The type of media of your content. This tag impacts how your content shows up in Feed. If you don’t specify a type, the default is website. Each URL should be a single object, so multiple og:type values are not possible. Find the full list of object types in Object Types Reference.
twitter:card
The card type, used with all cards. E.g. summary (title, description, and thumbnail), or summary_large.
twitter:site
@username of website (e.g. @fanweave).
twitter:title
Title of content (max 70 characters). Can be the same as the description you used above for og:title.
twitter:description
Description of content (maximum 200 characters). Can be the same as the description you used above for og:description.
twitter:image
URL of image to use in the card. Can be the same URL used above for og:image.
twitter:creator
@username of content creator.
Remember that you don’t necessarily need to add the metatags, but once you’ve added all of your meta tags, your sharing should work seamlessly! Get in touch if you’re having issues – hello@fanweave.co.uk.
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