Fanweave Campaigns
What is a Fanweave campaign?
A digital marketing campaign, based on the very best word of mouth marketing principles.
You can use Fanweave campaigns to...
- Grow your contact database
- Raise awareness about your brand, an upcoming product or event
- Thank & reward your consumers or fans
- Understand your consumers better for future marketing plans
Check out our client campaigns & case studies
Word of mouth
n today’s world, digital marketing tends to be simpler, more impactful, and more cost-effective for SME’s than traditional marketing (such as outdoor advertising or press ads).
Word-of-mouth marketing is a great way of building your audience from one engaged audience member or warm lead to a whole group of passionate consumers.
Before starting with your first Fanweave campaign, you might want to learn more about the principles of word of mouth marketing, and why Fanweave is so effective.
How to create a campaign
Fanweave campaigns are incredibly quick and easy to create.
Simply…
- Choose your template
- Add your details (campaign description, run-time, goals)
- Personalise with your own branding and graphics
- Send your campaign to Fanweave approvals, where it will be checked to ensure it meets our requirements and satisfies our code of conduct
Using our campaign templates
Our handy template picker tool allows you to explore and choose from a variety of options.
Each template looks slightly different, and has been created with the goals of your campaign in mind.
All templates are fully editable and support file uploads and customisation. For example, you may find the layout of the “Event” template is ideal for a generic campaign.
We encourage you to preview and customise a few of the templates, to make sure you’re happy with your selection.
What happens next?
After you’ve created a campaign, it comes to our team of specialist Weavers for approvals. Think of us as the workshop elves of your campaign! We’ll make sure everything meets our requirements and code of conduct.
Once your campaign has been approved, it will go live on the Fanweave platform. All cconsumers who have selected to see campaigns in your industry will have visibility of it.
The next step is to share with your existing community.
To help with your campaign reach we recommend…
- Sharing the campaign with your current CRM/database
- Sending out an email blast
- Scheduling social media posts
Analysis of Campaign
To create an effective digital marketing campaign, you need…
- Total audience insight – demographics are important (age, gender, geographical location), but you also need to know what their wider interests are (routines, hobbies, passions, tastes).
- An understanding of your audience’s online activity – which social media channels do they use? How often do they visit your website?
- Knowledge of audience behaviour – if one of your most valued consumers tends to only buy your products after payday, you might want to send them discount codes around that time.
With Fanweave, you can monitor all of these areas (and more) and make sure your current campaign is on track. Better yet, all of this analysis will be available to you to build on for future campaigns. This means you can constantly gather and implement invaluable marketing intelligence
Frequently asked questions
We have a freeform template which allows you to design your campaign from scratch!
Yes – under the Ts and Cs of Fanweave, if someone has signed up to your campaign, they are expressing the right for you to contact them unless they opt out
As long as you like! When choosing your campaign start and end date, remember that conversion, reward-based, and mass-engagement campaigns should run for at least four weeks. Anything shorter will likely be ineffective. For awareness campaigns, a two week run time should be sufficient.
This may be due to campaign content not meeting Fanweave’s code of conduct. Fear not – Fanweave will be more than happy to work with you to ensure the content of the campaign meets our requirements, and you will have another chance to go live.
You might want to change incentive, social channels, social caption, or your call to action. Take a look at your personalised dashboard, and see if you can implement any current learnings. You can contact hello@fanweave.co.uk for more support with best practice.
Unfortunately not. Campaign creation was designed for desktop, as there’s a lot of content to populate, and we want to make your campaign as impactful as possible.
We offer a subscription model which allows you to create unlimited campaigns monthly! Make Fanweave your primary tool for campaign management, sign up today.
Absolutely! Our Enterprise Plan offers a fully managed service with campaign creation support. Get in touch with a member of our team by contacting hello@fanweave.co.uk to learn more.
Campaigns can overlap, certainly! But we do recommend that each campaign – particularly reward-based and large-scale campaigns – run for at least four weeks. We also think it’s better not to dilute your content too much by having lots of different campaigns running at once. However, if you’re a digital agency with multiple clients, this won’t be a problem.